Category News

Conversational Commerce

Conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium. It refers to the intersection of messaging apps and shopping. Meaning, the trend toward interacting with businesses through messaging and chat apps like Facebook…

Ads To Stop the Scroll On Facebook

As an advertiser, your first goal should be to stop people from scrolling. Unless people actually stop to get a look at your post, there would be no chance of having people perform engagement actions such as likes, comments, shares,…